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Where Goals Come From

06 Thursday Jun 2013

Posted by Jim Lucas in Effectiveness, Results

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consulting, hotel, knowledge worker, management, Northern California, retail, small business, smb, start up

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It-seemed-like-a-good-idea-at-the-time. How often do you finish your day and think, “What have I accomplished?” At the end of the month did you spend your time working on your objectives or something else entirely? Several years into your career does it all “add up”?

It is inevitable for you to lose control of your time. Daily operations steal your time and bias you toward what is, essentially, the past. Everyone wants something from you all the time. Your time is not your own and, tragically, you get a little hit of serotonin every time someone makes you feel like the business can’t live without you. But is this motion or is it progress; are you conflating the two?

Plan your work and work your plan is hardly new. In fact it may be so old that you’re bored with it. But, have you ever wondered about the proper foundation for your plan in the first place? If you’re after the right results, and you’re willing to pursue your goals, then where should goals come from? If you start from a blank sheet of paper each month, or quarter, or year you will inevitably end up back in the first paragraph somewhere.

The best place, really the only place, your goals can come from is from your strategic plan. The reason why you exist (Statement of Purpose). What it will look like when you achieve success (Vision). A three-to-five-year Big Hairy Audacious Goal (BHAG/Mission). If everything you do is stubbornly grounded in these three founding statements then everything you do will concentrate effort rather than diffuse it. You won’t confuse motion with progress. And, you will achieve the right results more and more often.

Jim

Lucavìa
gojimlucas@lucavia.com
www.lucavia.com
(925) 980-7871

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© Copyright Jim Lucas 2007-2013 All Rights Reserved

Got Results?

04 Tuesday Jun 2013

Posted by Jim Lucas in Results

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consulting, hotel, knowledge worker, management, Northern California, Peter Drucker, retail, salon, small business, smb, start up

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You’re working 60 hours a week and just got promoted. Your CEO is working 90 hours a week and acquired a rival firm. The company just moved into its new offices. Funding has been approved for a team to represent the company at CES 2013. Marketing just did an internal screening of an incredible new 30-second spot to air during Mexico vs. Italy in June. None of these are results.

Results happen outside the organization where your customers perceive them. Inside your organization there are only efforts. Make your systems stronger, increase your headcount, grow your budget, hire the best people—and still, you have only effort.

On the other hand; increase sales, decrease returns, improve your customer satisfaction scores, increase the size (or frequency) of your average sale, and reduce your costs to maintain or increase your product’s value.

Now you’re seeing results.

Jim

Lucavìa
gojimlucas@lucavia.com
www.lucavia.com
(925) 980-7871

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© Copyright Jim Lucas 2007-2013 All Rights Reserved

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