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Tag Archives: Teams

Two Kinds of Salons

29 Wednesday Nov 2017

Posted by Jim Lucas in Branding, Developing talent, Management, Shared values

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Change Management, Hiring, management, Shared vision, Teams


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If you have young children, or if you know someone who has, you are probably familiar with this experience. Let’s say mom and dad need to drive a couple hours to help an old friend who is moving from her apartment into her new home. Mom and dad tell the kids, “We’re going in the car to visit Lauren. Grab your toys and let’s go.”

Unless you are blessed in a special way, not long after you get in the car the kids start to fidget. They get easily bored and you immediately begin entertaining them, playing with them, distracting them, bribing them, and eventually sometimes we get mad at them. If we step back, it’s easy to diagnose the situation. Young children are not ready for confined spaces for long periods—especially when the endeavor has nothing to do with them or their interests.

Now, let’s think about a time when you and your friends decided to do something together. Insert your own example, but let’s say you and three of your besties decide to go to the beach for the weekend. Someone says, “You wanna go to the shore this weekend?” and those who make the choice say, “Oh heck yeah!” That’s kind of it. In an instant everyone realizes where they are (inland), they know who’s going (people who they have something in common with), and they know where they’re going (to get sand between their toes). Everyone makes a choice. Everyone wants to switch it up. Everyone understands the beach is fun on weekends. Everyone is onboard. No one needs to be convinced to go and no one needs to be taught how to have fun.

  • 90% of the salons I have known operate in what I call, “The kids in the car seat” world.
  • 100% of us should strive to make the “Weekend at the beach” our reality.

So, how do we do that? It starts with your True Brand Story.

When you strap the kids in a car seat they have little understanding of why you’re taking away their personal freedom for two hours. When you invite your friends to the shore, everyone already knows the “story” and if they want to go they buy in naturally.

Your True Brand Story has several chapters but here is the bottom line: You need to be able to describe to your team, and your job applicants, Who you are (your purpose), What you stand for (your values), and where you’re going (your vision). Children won’t be able to understand what you’re saying but young adults with a true passion for our business and their potential careers will.

Your job is to develop your story into a compelling tale that captures the imaginations of the professionally-minded and attracts them to come with you on the journey of a lifetime. As the saying goes, “Your mom doesn’t work here,” let’s just make sure she leaves the car seats at home too.

Measure Up!

17 Wednesday May 2017

Posted by Jim Lucas in Developing talent, Effectiveness, leadership, Management, Results

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leadership, management, self-improvement, Teams

measuring-stick

If we worked together to take a snapshot of your salon’s culture, what would we find? If we examined the series of people, events, and decisions that led to your current situation, would we discover something planned and cultivated or something that, “just happened”? If you had it to do over—or better yet—if you were to be more proactive in the future, where would you start?

Lead by setting standards of performance.

I continue to find four key areas that we must proactively manage in order to drive a very large piece of our salon culture to ensure our long-term viability as an organization. Each of these areas must be a priority, they must be constantly explained, examined, and shared by every employee and manager, and they must be executed to a certain level of excellence. In other words, there must be standards of performance against which we all must measure up.

Revenue. Many, if not most, salons are not generating basic income-expense=profit/loss reports. Even fewer pay attention to them as fundamental decision making tools for planning their viable futures. I am not exaggerating: it would be better to redirect any/all money that you spend on coaching, consulting, and seminars each year and spend it on a bookkeeper every month. The two standards of performance we should work toward regarding revenue are:

  • Leadership: To understand and communicate the amount of revenue required to be profitable—down to a daily basis.
  • Team: To understand the share of revenue each person is directly (or indirectly) responsible to generate—down to a daily basis.

Technical Skills. This is the first thing it takes to make revenue. Our stylists, and other practitioners, must perform services if we expect our guests to pay us. All our schooling, apprenticing, and ongoing technical education must be in service to our technical skills. If you think about an assistant, recently graduated and licensed and newly hired, she wouldn’t claim to be a “stylist” just because she learned our shampoo bowl ritual. Similarly, we wouldn’t consider her a stylist if the only service she could perform were a blow out. Two standards of performance we should work toward are:

  • Breadth. To satisfy the broadest range of potential guests, in the most convenient way for them, every stylist should receive education to enable her to create a minimum set of cuts, colors, and styles. Then, with practice and eventual mastery, each of our stylists must be able to handle women’s short hair, women’s long hair, up-do’s, single process color, highlights, men’s short hair, and so on. The idea is to set a minimum performance standard around how many different types of looks each of our stylists can create.
  • Depth. This is about developing true mastery. Hearing about how to do a chin-length bob is different than attending a hands-on class. Attending the class is different than practicing on a mannequin, and that’s different than doing it for a model or a paying guest. Set a performance standard around the number and types of education, practice, and live performance each stylist must complete—and then measure his results on a consistent basis.

Guest Experience. This is the second thing it takes to generate revenue. In my opinion it is also the area that is talked about the most—with the least to back it up. Most salons I’ve worked with have a technical training calendar which they refer to as education. I’m not sure I’ve ever seen a guest experience or people skills training calendar. We need to set these standards of performance.

  • Leadership. Since it’s likely to be a new activity for us, the first thing we need to do is set a standard for how many guest experience and people skills classes we will conduct each and every month. The idea would be to start with one and then grow it to two, then three, etc. until we find an optimum number of “soft skills” training to balance and enrich our technical training.
  • Team. With virtually the same intent as our technical training, we set standards around how many types of classes each team member must complete in order to measure up to our people skills and guest experience expectations. The basics could be chosen from a list like: Intro to People Skills, Active Listening, Building Rapport, Making Conversation, and then move into experience stages such as Phones, Greeting and Check In, Shampoo Bowl, Consultations, and so on.

Personal Strengths and Development. Just because I’m writing doesn’t mean you’re reading. The same goes for setting performance standards—just because we set them doesn’t mean our team will take them seriously. This is hard work for everyone involved and it requires long-term commitment. The best way to start is by listening and communication not by dictating. I’ve always found that people are naturally motivated when they get to spend a great deal of time in areas where they feel strong. Let’s find out what those strengths are.

  • 1:1. One-on-one meetings are a must. They need to happen 3-4 times a month, last at least 30 minutes, and be guided by an agenda. Among other things, the agenda must include time for us to listen to, and get to know, each of our team members. Find out where they believe they are strong and compare that to your observations—and to the standards of performance you have set for the organization.
  • Development Plans. Listening and learning allows us as leaders to choose the best path for improving our team members’ performance from where it is to where it needs to be. Whether that’s revenue generation, technical skills, soft skills, or organizational behavior, try to avoid “fixing” everyone’s weaknesses, rather, start from a position of strength and build them up until their comfort zone expands and their improving confidence inspires them to take on new challenges.

 

Multiply Your Impact

26 Thursday Jan 2017

Posted by Jim Lucas in Concentrating effort, Contribution, Effectiveness, leadership, Management

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Tags

Leaderhip, management, Teams

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Who gets promoted at your company? Who are your managers and what kind of performance did they demonstrate to earn their positions? Who deserves to have people “under them”?

People who are exceptional at getting things done, through their own direct effort, are often the first to earn promotions. As they begin to supervise, manage, and ultimately lead people in their organizations they soon learn:

What got you here won’t get you there.

In other words, the skills an excellent individual possesses are just the beginning of what it takes to be even an adequate manager and leader. Instead of promoting our best “doers” we need to ask:

Are you interested in learning how to achieve results indirectly—through other people?

The answer to this question must be a resounding, “yes.” Effective managers and leaders must first possess the desire to multiply their impact beyond what they were able to accomplish on their own. If they don’t want to make a greater impact, they will never acquire the necessary skills to lead and manage. They will simply set about doing their new job just like they did their old one, which often creates a confusing mash up of power and influence instead of entire groups of people working to create something greater than themselves.

As owners, leaders, and executives we also have to ask ourselves a question:

Are we ready to present the newly promoted with the knowledge and training to help them build the skills they’ll need to make the transition from super achiever to supervisor, manager, and future leader?

If our answer is yes, then here is what I believe is the underpinning of everything to do with mobilizing a group who wants to multiply its impact beyond what any one individual could achieve alone.

Inspire. As leaders our job is to inspire our team with a desirable future outcome. A vivid description that inspires our team to pool our individual efforts for the benefit of our customers, ourselves, our company—and even society—is our first task.

Buy-in. Once we paint a vision of the destination, our next objective is to earn the buy-in of each team member. Admittedly, this can be a detailed and, perhaps, messy step but it’s critical to get everyone “on board.” Sometimes that means some give-and-take or for some members to suspend their disbelief for a while.

Share. At this point average leaders will emphasize “how” they suggest “what” the team should do to get started. Some, falling back on their old skills as an individual doer, will even try to detail every step of the way. To be sure, we leaders have good ideas, but if we did our jobs correctly in hiring the people on our teams, what we need to share with our people is “why” we are setting about a task and then let them take on the “how’s” and the “what’s.” After all, that’s why we hired them, yes?

Own. The holy grail of mobilizing a group is when our teams move beyond buy-in and take an ownership position in our vision. That doesn’t mean mutiny or coopting our vision. It means their commitment to our vision is as strong as our own. It can be scary when someone else owns “your idea” with you but it’s well worth the emotional risk. Rest assured that’s what it takes to multiply your impact.

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  • Two Kinds of Salons
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